How It All Started

Nobu Caremetics was founded by a group of women who are passionate about helping other women feel confident and beautiful at any age. As we grew older, we realized that many of the cosmetics products on the market were designed for younger women, and they often left out the unique needs and concerns of mature women.

NobuLash Mascara, a best-selling product from Nobu Caremetics
Before and after results for using NobuLash Mascara from NobuCaremetics

The Journey

Determined to create a better option, we began researching and experimenting with different formulas and ingredients, seeking out the best natural, organic, and sustainable options. After years of hard work, we finally came up with a line of cosmetics products that were specifically designed for mature women.


Nobu Caremetics was launched with a mission to provide high-quality, caring cosmetics that would help mature women enhance their natural beauty and feel confident and radiant. The response was overwhelmingly positive, and our products quickly gained a loyal following among mature women who were looking for cosmetics that were tailored to their needs.

Organic Beauty For Mature Women

Today, Nobu Caremetics is a leading brand in the cosmetics industry, and our passion for helping women feel beautiful at any age continues to drive us forward. Our dedication to using natural, organic, and sustainable ingredients has earned us a reputation for quality and care, and we are proud to be a trusted source of cosmetics for mature women around the world.


Whatever your gender identity, age, ethnicity or body type, beauty is for you! We like to think the more diverse our concept of beauty, the more inclusive our world will be, and the more empowered we’ll feel in our bodies and lives. Of course, putting on mascara isn’t going to change the world—but it may change your perception of yourself so you can. And we’re all for changing the world.


So, go forth and feel beautiful!

Causes We Care About


Every year, we donate a portion of our profits to causes that share our values — Women in Need and Environmental initiatives. We’re amplifying our impact with daily, monthly and yearly contributions to the lovely charities we support.

Rubber plant next to text about using pure, natural, and organic ingredients

Only Pure, Natural & Organic Ingredients

Makeup in our cosmetics case shouldn’t compromise the health of any person, animal or the planet.

That’s why our products are 100% vegan and cruelty-free. Being specially made for sensitive eyes and skin, our products won't irritate and will help your lashes & eyebrows look healthier, stronger and more luscious.

PERFECT FOR MATURE WOMEN

Key Ingredients Include

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